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The first Israeli beer news portal in Israel. Founded in 2008. All about beer, accessible and professional.

Beer News
02/03/2024
315

Beer and viruses

Corona beer

One of the most popular brands of beer has gotten into trouble for its name. As you may have guessed, it’s the well-known Corona beer. During the epidemic, this was working for the manufacturers and was a kind of twist: “Everyone around is afraid of Corona, but I still drink Corona!”. It was very original, but the epidemic ended, people calmed down, and… it turned out that nobody canceled the human subconscious and the associations it generates. Twitter statistics released Friday revealed that a large percentage of American beer drinkers “would not buy Corona under any circumstances,” according to the Dailytimes.

Ronn Torossian, founder and CEO of public relations company 5W, also reported this. He confirmed that “there is no doubt that Corona beer is suffering because of the coronavirus.” The survey results were also confirmed by a report from analytics company YouGov, which indicates an increase in online searches for phrases such as “Corona beer virus” is having a negative impact on the brand’s reputation. “While the brand claims that consumers understand there is no connection between the virus and the beer company, this is a disaster for the Corona brand,” Torossian said in a statement, “After all, what brand would want to be associated with a virus that is killing people around the world?”

In the opinion of professionals, Corona beer has never been considered a “decent” beer. Popular, yes, but by no means outstanding. A great marketing service has well “promoted” this brand, but have you ever wondered why this beer is always drunk from bottles and not from branded glasses? And even with a slice of lemon! – Maybe in order not to feel it’s not quite pleasant taste and aroma? Any beer is afraid of light, it is contraindicated to hops, without which it is impossible to brew real beer. That’s why, all beer bottles are traditionally dark in color. For some reason, the popular beer brand Corona is not afraid of light and produces its beer in transparent bottles. Maybe they have “their own” hops or forgot to put them in?..

Corona beer

I’ve always believed that bad beer doesn’t exist by definition. And if people drink it because they like it, or even because they have been indoctrinated into it, then it has a right to exist. And at the same time, I believe that beer owes its long history to tradition. It is possible and necessary to constantly improve the quality of beer, but always stay within the framework of traditions, because they are our strength!

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