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The first Israeli beer news portal in Israel. Founded in 2008. All about beer, accessible and professional.

Beer News
08/05/2011
253

Erotic REDD’S beer advertising

Redd's beer

The agency Bazina.sass prepared a new commercial for Redd’s beer. The beer is intended for women and the commercial, accordingly, is sensual. Apparently, so sensual that it had to be cut more than half.

The agency’s creative director, Natalya Bazina, told us that this commercial was intended for the Internet, not for television. The overly “naturalistic” image of fruits in the style of “vegan sexy” works is accompanied by a very sensual voiceover (with the phrase redd’s me), which gives the video a certain atmosphere. This is what led to the “cutting” of the video more than half.

A special version of this 20-second video, designed for TV broadcasts, is currently being finalized and coordinated. “It will be shown on TV according to the media plan,” says Natalia Bazina, creative director and co-owner of the Bazina.sass agency.

On our site you can watch the Internet version of Redd’s commercial and decide for yourself how erotic it is.

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