Guinness, the most popular brand in the world, has always been characterized by aggressive (in a good sense of the word) marketing. When you first arrive in Ireland, you are usually struck by the fact that the whole country is literally painted in black and green colors. The word “Guinness” can be found literally at every turn.
With the light hand of marketers, the purely religious Irish holiday of St. Patrick’s Day, unnoticeably turned into a Global Day of Guinness! On this day in all pubs on our little planet drink Guinness beer. Great, but marketers are planning another world holiday, this time connected with the birth of Guinness beer. Unfortunately, no one knows the date of the first brew of Guinness… No matter, we will celebrate the birthday of the creator of this great beer – Sir Arthur Guinness!
And now, all over the world, on September 23 at 17:59 Dublin time (the first Guinness beer was brewed in Dublin in 1759), beer lovers are toasting Sir Arthur at the same time!
I’m envious? – Of course, I am envious of these talented people who are making history. I am really envious white jealousy. It all started with a man who painted a Guinness beer. It is his posters, throughout the history of this beer, that have been enduringly popular. Today, I will talk about some of the most famous posters advertising Guinness beer.
Good for You advertising campaign – 7 glasses, 7 days in the week and 7 reasons to drink: to strong bodies, strong spirits, to good digestion, to timely ebb, to sleepless nights, to the tonic quality of Guinness and to ruby blood!
The word stout originally meant “strong, full”. This is played out in the following poster: Guinness is for the strong! It’s a very good psychological trick: who among us doesn’t consider themselves strong? And if you are a real strong man, you must drink Guinness!
In 1935 Gilroy began a new series of Guinness and Animals. It began with a poster of a harbor seal stealing a glass of magic beer from a watchman. Then, there was the ostrich that swallowed the Guinness along with the glass, and of course, the famous pelican!
There is always a place for joy in life, i.e., Guinness beer! After all, Guinness gives people happiness! This idea runs through all the advertising posters of the brand.
And after that, there was the war. And, of course, Guinness beer (soldier’s milk), could not stay out of it. This beer has always been an integral part us, for better or for worse moments our life…
Guinness also had its own advertising posters in Russia.
Of course, Gilroy was a brilliant artist, but he painted his posters for a wonderful beer, which in itself gave people a feeling of some calm light joy. Maybe that’s why these posters have endured through the years and still carry a sense of warmth.
A more complete selection of posters can be viewed in a separate album.