Marketers are scolded by everyone, and beer marketers especially. Why? Perhaps are subconsciously jealous of them: after all, they are constantly associated with beer bars and restaurants, their beer is free and they get paid for it! If you take it seriously, however, this profession stands a little apart and is not as simple as […]

The longer we live, the more we begin to understand that not everything in our lives is dependent from us. Doctors are finally accepting that 80% of diseases are hereditary, and they can often only stop, not cure, the most main diseases. Even without doctors we understand that fate often changes our carefully planned life […]

With all the popularity and democracy of this drink, not many people really understand what is beer. Most people just enjoy beer without thinking about the details. It is enough that the beer meets certain minimum requirements, the rest is the work of the sales department, not to mention unique brands that taste better than […]

Beer is loved by everyone, but it is drunk differently everywhere: somewhere with dried salted fish, somewhere with cheese, and somewhere with boiled peas and kutabs. In many countries, for example in Israel, beer is an attribute of a snack, it as if attached to a good meal. In England it used to be different […]

At all times people have been worried about the mystery of Time. They tried to turn it back, stop it, or at least slow it down, but to no avail. Time is inexorable. However, the river of time affects everyone differently. Couples living together for years often become even similar to each other in appearance. […]

This almost Christmas story happened 11 years ago. I wrote about it on my website before, but due to technical problems the article was lost. Now I have decided to restore it at last. One beautiful summer evening I was lying on the couch reading about my favorite beer. I read about a literary contest […]

Quickly, quickly, how much more there is to do. No time for books, no time to write letters, you can send an email, etc. We make breakfast in the microwave, tea from tea bags, and soup, often too… All this is the price we pay for the benefits of civilization. This price includes many other […]

As children, many of us dreamed of creating a time machine. We couldn’t wait to look into the future. After growing up, we began to remember the past – it seemed to us that then everything was better, more interesting and even tasty. Scientists and archaeologists have helped us to create such a time machine. […]