The day is finally here! We had made it! Behind us are the arguments, the search for the right ingredients, the trial brews. And then the tastings, first “for the three of us,” then “internally,” for plant employees and finally for the general public. To be honest, we weren’t particularly worried at the tastings – […]

One of the most common lagers in the world, Carlsberg beer, has long been a familiar sight for many of us. It’s like living in a beautiful place, and you gradually stop seeing the beauty that surrounds you. Meanwhile, one of the world’s oldest beer brands can rightfully be called the father of all lagers […]

When did the first beer was created? What was it made of, and what did it taste like? Who was the first brewer? These questions seem to be rhetorical, but sometimes there are answers. This is how Ninkasi beer was once brewed. It was created from recipes found during archaeological excavations in the homeland of […]

The agency Bazina.sass prepared a new commercial for Redd’s beer. The beer is intended for women and the commercial, accordingly, is sensual. Apparently, so sensual that it had to be cut more than half. The agency’s creative director, Natalya Bazina, told us that this commercial was intended for the Internet, not for television. The overly […]

The upper limit of blood alcohol content for Irish drivers is 0.8 ppm, one of the highest in Europe. However, the Irish authorities refuse to lower it on the grounds of concern for the mental health of drivers. Many experts have long suggested that the country’s parliament reduce this norm at least to the level […]

It is well known that the release of carbon dioxide into the atmosphere has a negative impact on the earth’s ozone layer. A task force consisting of scientists and food manufacturers is now working in Japan on rules for labeling the amount of carbon dioxide emitted during the production of food products. By next March, […]