Today is my holiday – International Beer Day. It is traditionally celebrated all over the world on the first Friday of August. For some reason, not many people in Israel know about it… Beer Celebration… Some people may find it funny, but maybe they just haven’t found their beer yet or haven’t come across a […]

In recent years, the bright Turgenevian image of women has somehow gradually disappeared into a blur. Women are imperceptibly becoming more and more equalized with men. In many areas that were originally considered male dominated, women have firmly taken the lead, and no one disputes this. I agree that by their nature, in some strictly […]

In order to please beer lovers with a good beer, it is not enough to be a skilled brewer. It is not only necessary to brew good beer, but also to be able to sell it. Many marketers use tried templates without straining their imagination. The Canadian brewery La Korrigane took a different route. Their […]

The news is old, and I found it while searching through the archives. And immediately the question arose: what was the end of this initiative?.. The consumer union CAMRA (Campaign for Real Ale) has written an official letter to the Prime Minister of Great Britain. It recommends to the head of the government the creation […]

I have already written about this fantastic story – for the first time in the world, we were reviving 3,000-year-old yeast and brewed beer with it.             We made a film “Making Up For Lost Time” about it, which was voted Best Documentary at the Glasgow Film Festival.

The beer can, like the beer cork, has a long history. The first experimental samples of beer cans were already produced in 1909. That’s when the American Can company from Richmond, Virginia announced its first beer can. However, the road to popularity was a long one. There were many pitfalls on the way of the […]

Tonight begins, or rather has already begun, the joyous holiday of Purim. This holiday commemorates the miraculous rescue of the Jews in the kingdom of Persia more than 2,400 years ago. Through the drawing of lots, King advisor Aman’s determined the 13th of Adar as the day of the murder of all the Jews of […]

Now this craft brewery is slowly gaining popularity, but its birth took place in pain, almost according to biblical laws. We had a long and rather thorny way to create the brewery. Disputes over what “Israeli” beer should be often turned into real battles. The only thing everyone was agreed – the beer had to […]